The CQ marketing cycle – Step 1 – Understand your market
As part of a new weekly series looking at The CQ Cycle, we will be talking you through some of the steps we use with our clients.
Step 1: Understand your market – Identify and understand your business objectives:
Before we can start working on a marketing and sales strategy and plan, we need to understand your overall business objectives.
– Are you looking for growth in existing markets?
– Are the owners looking to sell within a certain timeframe?
– Are you looking at expanding geographically?
– Are some of your products or services more profitable than others?
– How competitive is your market place?
– Is there increasing or decreasing demand for what you do?
– Are you developing new products or services?
And many more questions that will influence how we pick where to communicate and what your message should be.
Find out more about our marketing strategy services here
