The CQ marketing cycle – Step 1 – Understand your market

As part of a new weekly series looking at The CQ Cycle, we will be talking you through some of the steps we use with our clients.

Step 1: Understand your market – Identify and understand your business objectives:

Before we can start working on a marketing and sales strategy and plan, we need to understand your overall business objectives.

– Are you looking for growth in existing markets?

– Are the owners looking to sell within a certain timeframe?

– Are you looking at expanding geographically?

– Are some of your products or services more profitable than others?

– How competitive is your market place?

– Is there increasing or decreasing demand for what you do?

– Are you developing new products or services?

And many more questions that will influence how we pick where to communicate and what your message should be.