Our approach to marketing is to ensure that it is set in context of the rest of the business and the marketplace in which the business operates hence The CQ Cycle, also making sure that marketing is accountable and measurable and where appropriate the feedback from market research or customers then influences strategy and future activity.
We can work with your senior management or marketing department to review and put in places marketing processes to ensure you are effectively managing your marketing campaigns and these are linking with the rest of your business.
These can include:
- Client Surveys and Review Programmes;
- Market information systems – co-ordinating your market research/knowledge, sales effort, marketing campaigns
- Internal marketing programmes;
- Introduction of brand guidelines across the organisation.