Step 2 in our weekly series on The CQ marketing cycle is to create a marketing strategy. So, what do we mean when we say that: – Branding – logo a visual identity to help you stand out, make you recognisable and appeal to your potential customers – …
As part of a new weekly series looking at The CQ Cycle, we will be talking you through some of the steps we use with our clients. Step 1: Understand your market – Identify and understand your business objectives: Before we can start working on a market …
As a marketer we are continually looking at our (and those of our clients) target market to adapt the products and services we offer. At a time when the world we operate in is constantly changing communication will be key to keeping employees, customer …
In an increasingly competitive job market how do you make yourself stand out to your future employer? There are several marketing techniques that you can apply just as equally to marketing a company or a product that can be used to promote you and your …
In an increased push to see Return on Investment for your marketing activity many companies focus their activity purely on their customer markets. However by creating advocates for your product or service these can be an effective sales force and brand reinforcement for both existing and potential customers.
LinkedIn has had another update and rolled out the use of posts to all users so do you know when to use a status update, what is the difference from a post? It can be confusing to many users.
Segmentation, Targeting and Positioning may sound like marketing jargon but it is about understanding who your customers are, how they make their decisions, who makes the decision to purchase, and how to best answer their needs. This is important to break up your potential customer base which enables you to give focus to your marketing efforts. You can then target particular industry sectors, locations, with messages that are more tailored to their needs and so improve interest and convert them to want to buy your product or service.
Trade shows or exhibitions are popular sales opportunities for technical businesses, and provide a great example of how effective marketing can complement your sales effort and help you to win more business. They also provide a great example of how ‘sales’ without ‘marketing’ can be a waste of your precious money.
