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Engineering and Manufacturing

You and your company

  • a business owner or director
  • a manufacturing or engineering business
  • provide a bespoke product or service
  • £1m + turnover, independent company or group
  • based in South or West Yorkshire
  • building long term relationships with your clients
  • looking to raise your profile
  • looking to grow your business
  • no dedicated in-house marketing capability or in need of external strategic marketing support

What we will do

We will be an active part of your team. We will understand your business, your customers and their needs so the content we prepare is consistent across all messaging to external and internal audiences. Most importantly we keep it moving forward whilst you focus on running the business – production, sales, HR, managing your teams, finance etc.

We work with you on

  • marketing strategy, agreed objectives and outcomes
  • what makes you different from your competition
  • what the benefits are of your product/service to your customer
  • testimonials of work you have done

What we need from you

  • share your business goals with us
  • your expectations
  • marketing budget
  • a desk in your office
  • access to your list of customers and prospects (maintaining confidentiality)
  • specifications of your product / service
  • decisions to proceed
  • timely amends on content we prepare
  • feedback on new contracts, lost contracts and changes in the business

Marketing in engineering and manufacturing

  • branding
  • customer service programme
  • social media management
  • website management and SEO
  • internal communications
  • PR and photography
  • promotional items and workwear
  • database management
  • signage and vehicle livery
  • consistent messaging
  • target programme to support sales process
  • multi-lingual marketing materials
  • distributor marketing materials
  • showcasing your expertise
  • exhibitions and trade shows
  • articles and blogs
  • e-shots

We co-ordinate and utilise a whole team of specialists – our own or your existing providers.

Where And When

Our engineering and manufacturing experience

Rollem

“We have worked with a number of marketing agencies in the past, but Jackie has really understood our business as an SME manufacturer in an international marketplace with a limited marketing budget. She has helped us adopt a more strategic approach generating technical campaigns and providing easy to understand reporting.”

Stuart Murphy, Managing Director

Newburgh Precision Ltd

“Jackie has worked closely with our senior management and sales teams to develop a series of technical marketing campaigns both for our general engineering market and tailored messages focusing on particular sectors. She ensures we have a consistent and relevant message across all our marketing materials from printed brochures to website and social media, helping us develop regularly updated content.”

David Greenan, Vice-Chairman

Get up to Speed

“Get up to Speed with STEM is the largest event of its type in the Region attracting over 5,000 attendees a year. It works because it is inspired and driven by the private sector and the input and dedication of the steering group.

Through Gaynor Carr, CQ Strategic Marketing are an invaluable part of that core team and CQ’s continued involvement has brought an added dimension to the marketing, promotion and design of the event.”

John Barber, Chair of Get up to Speed Committee

The work-wise Foundation

“Promoting and marketing a charity with a varied customer base will always be a challenge. Working with CQ Strategic Marketing as we tried to position ourselves in the market helped tremendously in the early days, giving Work-wise a focussed strategic and operational marketing direction and structure.

Jackie helped us challenge our preconceptions of our markets and messages and then helped us focus on our key audiences to keep us on track to meet our objectives. In our first few years Jackie helped create and develop our digital marketing presence and websites, introducing social media, branded e-shot campaigns and ensuring we have quarterly reporting to ensure accountability.

The CQ team helped originally to redesign our marketing materials to better suit our diverse audience including young people, parents, schools and employers. More recently Gaynor on the design team has been instrumental in helping with our new brand and imagery which has been extremely well received. We have always been impressed with the way Jackie, Gaynor and the team go above and beyond to make sure the job gets done, and always with a smile on their face!”

John Barber, Work-wise Co-founder and CEO