Identify customer needs
Segment the market, including:
Develop profiles of the resulting segments
Evaluate the attrativeness / value of each segment
Select your taget segments including:
Prioritise resulting segments
Identify what is different about your product / service for each segment
Formulate your marketing message for each segment of the market
Develop your marketing plan for each segment, including:
Develop your marketing structure:
To find out how we can help you develop your marketing strategy or implement your marketing plan contact us today.
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CQ Strategic Marketing Ltd
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