Category: News

CQ celebrates 10 years in business!

10 years in business!
 
Wow! We are delighted to be celebrating 10 years in business, it was this day in 2012 that Jackie Cook left employment to start what has become CQ Strategic Marketing.
 
Jackie said “I started off as a sole trader whilst I could see if it could work. 18 months later, after an introduction from a mutual friend, I met up with the lovely Gaynor Carr at Café Massarella in Meadowhall where we came up with the ‘CQ Strategic Marketing’ branding. Little did we know that would be the start of a great working relationship, I can’t imagine CQ without Gaynor now, thank you for all you do, graphic designer, friend, sounding board… we recently went for lunch where it all started to celebrate our 10 years in business.”
 
“Around 8 years ago we met Peter and Ash from Spotlight Studios through a mutual client, which was the start of another great partnership becoming an integral part of our team, they have worked with us on most of our clients’ developing websites, digital animation videos, SEO and PPC campaigns. We share the same values and approach to clients, prioritising their needs above our own.
 
“I set out to support SME manufacturers without in-house marketing teams, we have worked with companies from Norfolk to Leeds, we still work with one of our first retainer clients and have recently helped them develop a marketing strategy and communications plan including, new branding, website, marketing materials, selecting various business exhibitions for them to launch their new business. Along the way we have added marketing training and coaching with our separate brand CQ Marketing Academy where we train your in house team to run some of your marketing or we provide marketing strategy and planning for senior management teams.”
 
We are currently working with manufacturers based across South Yorkshire trading nationally, as well as a couple of manufacturing trade associations including one based in The Netherlands. A recent addition to our client base is a specialist recruitment consultancy looking after recruitment of design engineers for technology and engineering businesses.
 
The spin out of my 18 years of work in engineering and manufacturing is my passion project, Equality in STEM in partnership with Spotlight Studios who share our passion for inspiring, developing and supporting more diversity in the STEM sectors.”
 
A massive thank you to our clients, suppliers and business network and we look forward to many more years!
 
#10yearsinbusiness #businessbirthday

Jackie Cook joins Women’s Engineering Society Equality, Diversity and Inclusion Group

CQ Strategic Marketing, Managing Director, Jackie Cook has become a Fellow of the Women’s Engineering Society.

Jackie has joined the newly formed Equality, Diversity and Inclusion Special Interest Group.

Jackie who is studying for a Diversity and Inclusion Certificate from AIHR has teamed up with Spotlight Studios to set up Equality in STEM

New combined sales and marketing service for SME’s

Sheffield based businesses CQ Strategic Marketing and AT Management Solutions are teaming up to launch a new combined sales and marketing service for SME’s and have already won their first contract for an international manufacturer.

Jackie Cook from CQ Strategic Marketing has worked in marketing for 20 years, with 15 years in the manufacturing sector. Angela Taylor from AT Management Solutions has worked in sales and manufacturing for 25 years. They recognised a need to combine their experience to help SME businesses that may not have their own in-house sales or marketing resource. CQ Strategic Marketing work with a number of associates to provide clients with a complete marketing service including marketing strategy, planning and ongoing management with an experienced team of professionals in graphic design, web design, hosting and maintenance, digital integration of IT, SEO & PPC, social media management, digital animation, video production and PR. The addition of a sales professional will provide a more comprehensive service for the full business development pipeline. AT Management Solutions provide sales strategy, management, training, risk and forecasting analysis and business development.

Jackie said “I have worked with many companies where we put in the marketing strategy and activity which generates sales leads for the business but there is a gap then in terms of following up that lead, the development of a long-term potential customer relationship, managing getting on framework agreements or getting on preferred supplier lists. I see this association with Angela as meaning we can help our clients maximise the return they get on their investment in their marketing.”

Angela said “My experience shows that an excellent personal understanding of each client needs is critical for long term mutually beneficial business. This understanding supports the generation of new business and winning more opportunities, developing relationships, and developing key accounts. There is a symbiotic relationship between sales and marketing – a dual aspect approach, enhances growth potential and presence versus your competitors. Being at the forefront of your clients’ or target clients’ mind through a multi-channel promotion represents best practice.  I see this collaboration as providing a complete customer centric approach.”

 

To launch this new service Jackie and Angela will be presenting a FREE webinar ‘Connect to Thrive – Courting the Customer’ for Barnsley & Rotherham Chamber of Commerce on Thursday 5th November at 10am till 11am.  To book your place, please visit the Barnsley & Rotherham Chamber website:

https://www.brchamber.co.uk/event/connect-to-thrive-courting-the-customer/

Jackie Cook becomes mentor on Barnsley and Rotherham Chamber Scheme

CQ Strategic Marketing, Managing Director, Jackie Cook has signed up to become a Mentor as part of the Member Mentoring Programme for Barnsley & Rotherham Chamber.
Jackie said “I have 20 years of marketing experience and have run my own business for over 8 years now. I am delighted to be able to offer this advice and support to other businesses in the South Yorkshire area, particularly during this challenging time for all businesses at the moment.”

Are you looking for guidance from an industry leader? Do you lack particular knowledge gaps in your business strategy? Our “Member Mentoring Programme” aims to promote the industry leaders from within the Barnsley & Rotherham Chamber network to help mentor business individuals in their expert field.    

We understand the pressures the recent pandemic has put on many businesses within our region, in response the Member Mentoring Programme aims to introduce key industry leaders with businesses throughout our region to help guide you though the revival phase of your recovery.

Mentors will help your business by establishing areas which can be improved and help advise you on the processes you can implement. Each Mentor has specialty skills which you can find by browsing through the categories below. They will offer you impartial advice and guidance based on the problems which your business is facing.

A Mentee can request a maximum of 2 hours of mentoring per session from any of the Mentors listed below, the Mentor can accept or reject any mentoring request depending on their own commitments to fulfill the mentoring request.

All Mentoring provided is free for the Mentee, this is a fantastic opportunity to gain guidance from an industry leader from the Barnsley & Rotherham Chamber network.

For more information about the mentor scheme please click here

Need to move your business online?

Do you provide face-to-face training, seminars or networking events?

Are you wondering how you are going to keep an income stream with the country on self isolation or home working for the next few months?

Our team of marketing, design, branding, web, digital, animation, IT and video experts can help you.

We have experience of teaching and delivering training so can help you break things down into engaging sessions.

We can help move your face-to-face training, seminars and networking online!

What we can provide?

  • website design, hosting and maintenance
  • learning management system
  • online payment to release content
  • branding for your new online material
  • developing your content for online learning
  • training you to use your new system
  • marketing support to promote your new online programmes

We want to help your business survive during the coronavirus restrictions. At this difficult and challenging time for all businesses, we would like to offer this service at a vastly reduced rate and are only seeking to cover costs.

We can work with you to turn things around quickly to get your online delivery up and running.

Jackie Cook, Managing Director, CQ Strategic Marketing said “We are in unprecedented times and we want to help other businesses stay in business. Please don’t be put off by perceived costs, just give us a call and have a chat and we can see how we can help.”

Call us on 0114 399 1600 to discuss your requirements, and let’s work together to support your business!

Make UK National Manufacturing Conference

CQ Strategic Marketing, Managing Director, Jackie Cook will be attending the Make UK National Manufacturing Conference on Tuesday 25th February 2020 at QEII Exhibition Centre in Westminster, London.

The sold-out event is expecting around 800 senior leaders and 20 exhibitors from the manufacturing sector across the UK.  The day’s programme has 5 hours of networking opportunities including sponsored seminars, regional connect areas, an extended lunch break and exhibition. Speakers at the event include Rt Hon Lord Sebastian Coe CH KBE, Broadcaster Andrew Neil and representatives from Ministry of Defence, Department for International Trade, NDI, UK Steel, Tata Steel, Airbus, ABB, BAE Systems and Siemens.

Jackie will be attending panel discussions on ‘Tackling the Skills Pipeline’ and ‘Small Steps for Big Results’ these will focus on some of the important issues in the manufacturing sector including, the skills shortage facing the industry and the changing digital technology.

Jackie said “As a business we specialise in working with SME manufacturing businesses and believe it is important to stay in touch with the issues they are facing, the Make UK conference gives us this opportunity as well as chance to meet up with a number of our clients and business contacts.”

For more details about the conference please click here.

 

 

 

Jackie Cook nominated for ATHENA International Leadership Award

CQ Strategic Marketing Managing Director, Jackie Cook has been nominated for the ATHENA International Leadership Award, hosted by Barnsley and Rotherham Chamber of Commerce.

Jackie who founded CQ Strategic Marketing nearly 8 years ago has been nominated for her voluntary work supporting other women in business and as a mentor with the Chartered Insititute of Marketing (CIM), being part of the team that set up the senior leaders networking group The Lyons Den, promoting careers in STEM and providing work experience placements to many young people through her involvement with The work-wise Foundation and Get up to Speed with STEM event.

Jackie said “I am extremely honoured to have been nominated for the ATHENA International Leadership award and am looking forward to spending time with the other amazing nominees at the International Women’s Day event in March. I greatly admire some of the women I know who are previous honorees and recipients of this award and am very proud to be considered.”

“As a woman working in the still very male dominated manufacturing sector, inspiring, supporting and developing Women in STEM is something I am passionate about and I working on a number of initiatives at the moment which will reinforce the ATHENA values to Live Authentically, Learn Constantly, Advocate Fiercely, Act Courageously, Foster Collaboration, Build Relationship, Give Back and Celebrate.”

The ATHENA awards are celebrated world-wide and the Sheffield City Region is the only place in the United Kingdom that host these awards. ATHENA International’s vision is to ‘Create a balance in leadership worldwide by supporting, developing and honouring women leaders and those that inspire them to reach their full potential’. Barnsley & Rotherham Chamber are holding an International Women’s Day event on Friday 6th March at Tankersley Manor, Barnsley where the recipients will be announced. To find out more about the event and book your place https://www.brchamber.co.uk/event/international-womens-day-athena-international-awards-2020/

CQ Strategic Marketing moves to Sheffield manufacturing heartland

CQ Strategic Marketing has moved into new offices in Darnall, Sheffield as part of a strategy to align with their manufacturing client base.

 

The new address and telephone number is:

Epic House

18 Darnall Road

Sheffield

S9 5AB

Tel: 0114 399 1600

 

Managing Director, Jackie Cook said “As a business we specialise in manufacturing, engineering companies and work with a number of trade associations, in our new office we are surrounded by many SME manufacturing businesses in the Lower Don Valley and Waverley enabling us to be on hand to respond to our clients needs. The location gives us easy access to good motorway links and the training facilities we need for our sister company CQ Marketing Academy.”

 

Cutlers’ Ambassador, Alexandra Tair’s work experience story

By Alexandra Tair, 15, Year 10, Outwood Academy City

 

I am in my second year of the Cutlers’ Ambassadors programme, engineering strand, run by The work-wise Foundation, as part of the programme I get the opportunity to take part in a work experience placement.

For my work experience, I worked with the company CQ Strategic Marketing. All week I worked with Jackie Cook, the Managing Director and Founder of the CQ Strategic Marketing and CQ Marketing Academy, she is a lovely lady and she is dedicated and passionate about her work. All throughout the week, Jackie treated me like one of her staff members rather than a student on work experience.

On the first day of my work experience, I went to Rollem in Barnsley. Throughout the time there I was treated like a work colleague not a student. The atmosphere was so warming and kind. They seemed very work-driven but they were also having a laugh and taking a few breaks here and there to ask me if I needed anything like a drink. Going to somewhere I had never been before, such as Barnsley, and meeting new people was a very scary but exciting experience. This trip took me far out of my comfort zone and this made me enjoy my day even more. The trip made me more confident in the way I act around new people. I enjoyed being in a working environment because it wasn’t something I had done before and I am grateful I had the opportunity to venture somewhere new and meet lovely new people.

In the afternoon, Jackie had a meeting at her office with a lovely lady called Lyndsey Pitchley from Rotherham and Barnsley Mind. While they were having this meeting I was working on back dating Jackie’s old news articles. The atmosphere was lovely, even though they were still working, it made me feel like they were just having a friendly catch-up. All the people I have met so far are so passionate about their jobs and they are so confident with the things they want in life. The people I met were the highlight of my day and also getting out of my comfort zone by meeting these new people.

On the second day, we ventured to Leeds to go to the LBBC Technologies. On our journey there Jackie told me about LBBC is all about and it was fascinating. I was very excited to go to Leeds as it is one of my favourite places in the country, mainly because I am a Leeds United fan. When getting to the company, it was very quiet because I knew people were working hard on all sorts of stuff, they was a few laughs here and there which made me believe that the office is a fun one, even though it may be serious work. That day I focussed on writing up and scheduling social media posts on Twitter, LinkedIn and Facebook. I also completed backdating Jackie’s old news articles. This morning felt different from the day before because there was a lot less talking and the atmosphere was very serious. Plans had changed because we were originally supposed to go to LBBC Beechwood but events occurred which meant we couldn’t go to the office. We went to Jackie’s office and I started writing about my experience in the Cutlers’ Ambassadors Programme, , which is the reason for my work placement.

On the third day, we went to Barnsley but this time it was to the company Red Dog Linings. Once again, on our journey there, Jackie told me about the company and the people that worked there. I didn’t really interact with people much because we were sat in a separate office and the staff were doing their jobs. As soon as I walked into the building I felt welcomed by the way the building was set out and the way it didn’t look like an business but more like a community centre. The people I did speak to were so kind and very welcoming, they also didn’t treat me like a student but like a staff member who works alongside them. In the afternoon, we had a meeting with Ash Hammond from Spotlight Studios and Elizabeth Bonfield from BMPCA. Ash and Elizabeth both very confident and that made me realise that to get places, you have to be confident and just be you and that is exactly what they were doing. They are both lovely people and they got on with Jackie really well, I was pleased to see the dedication that Ash, Elizabeth and Jackie all have for their work. This day made me realise how important time management is because of the tight schedule we had, it made me realise that you needed to plan your day if it was going to be a busy one and keeping on that schedule helps keep things organised. I also realised that being successful is how you view it, whether it be owning your own business or working away from home.

On the fourth day, we had a meeting with Alan Lyons from AMRC with Boeing and Sophie Patton from Connect Yorkshire and they are lovely people. I believe that they were both very successful people and it seemed like that because of the way they worked and they recourses and connections they had. Jackie even got Sophie to buy some Leaders in Heels products, which is a win for Jackie because she hasn’t officially announced the partnership with Leaders in Heels. From leaving the meeting I realised that in the AMRC Cafe there was only men and that made me think that you have to be strong headed and willing to push the boundaries if you want to be involved in the engineering and manufacturing industry.

On the last day, I focussed on social media for Jackie’s clients and also packaging gifts from Leaders in Heels for female leaders and that have wide networks and connections.

Over the week, I have developed my skills, met new people, learnt what it was like in a working environment and came out of my comfort zone. By the end of the week, I didn’t want to leave. The experience has been great and I want to keep in contact with Jackie to see how much progress she will make with the Leaders in Heels, CQ Strategic Marketing and CQ Strategic Marketing Academy. I want the best for everyone involved and I want to thank everyone I met over the week for making me feel welcome.

Jackie Cook, Managing Director said “Alex has been willing to learn, reliable, enthusiastic and behaved in a professional manner throughout’s the week’s work experience.  She has been a pleasure to work with and I would consider employing her if a suitable opportunity arose in the future.”

Contact CQ

To find out how we can help you develop your marketing strategy or implement your marketing plan contact us today.

Head Office

Epic House, Darnall Rd, Sheffield, S9 5AB

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CQ Strategic Marketing Ltd
Registered office address: Epic House, Darnall Rd, Sheffield, S9 5AB
Company number: 08769869
Registered in England and Wales
VAT No: GB 1766 643 71

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