{"id":981,"date":"2018-02-15T23:40:24","date_gmt":"2018-02-15T23:40:24","guid":{"rendered":"http:\/\/cqstrategicmarketing.spotlightdev.co.uk\/?page_id=981"},"modified":"2018-02-15T23:41:58","modified_gmt":"2018-02-15T23:41:58","slug":"blog","status":"publish","type":"page","link":"https:\/\/cqstrategicmarketing.com\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<div id=\"wpv-view-layout-980-TCPID981\" class=\"js-wpv-view-layout js-wpv-layout-responsive js-wpv-view-layout-980-TCPID981\" data-viewnumber=\"980-TCPID981\" data-pagination=\"{&quot;id&quot;:&quot;980&quot;,&quot;base_permalink&quot;:&quot;\/wp-json\/wp\/v2\/pages\/981?wpv_view_count=980-TCPID981&amp;wpv_paged=WPV_PAGE_NUM&quot;,&quot;query&quot;:&quot;normal&quot;,&quot;type&quot;:&quot;paged&quot;,&quot;effect&quot;:&quot;fade&quot;,&quot;duration&quot;:500,&quot;speed&quot;:5,&quot;pause_on_hover&quot;:&quot;disabled&quot;,&quot;stop_rollover&quot;:&quot;false&quot;,&quot;cache_pages&quot;:&quot;enabled&quot;,&quot;preload_images&quot;:&quot;enabled&quot;,&quot;preload_pages&quot;:&quot;enabled&quot;,&quot;preload_reach&quot;:1,&quot;spinner&quot;:&quot;builtin&quot;,&quot;spinner_image&quot;:&quot;https:\/\/cqstrategicmarketing.com\/wp-content\/plugins\/wp-views\/embedded\/res\/img\/ajax-loader.gif&quot;,&quot;callback_next&quot;:&quot;&quot;,&quot;manage_history&quot;:&quot;enabled&quot;,&quot;has_controls_in_form&quot;:&quot;enabled&quot;,&quot;infinite_tolerance&quot;:0,&quot;max_pages&quot;:2,&quot;page&quot;:1,&quot;loop&quot;:{&quot;type&quot;:&quot;&quot;,&quot;name&quot;:&quot;&quot;,&quot;data&quot;:[],&quot;id&quot;:0}}\" data-permalink=\"\/wp-json\/wp\/v2\/pages\/981?wpv_view_count=980-TCPID981\">\n\n\t\n\t\n\t<div class=\"uk-child-width-1-2@m uk-grid uk-grid-match\" uk-grid>\n\t\t\n          <div>\n            <div class=\"uk-card uk-card-body uk-card-default\">\n            \t<div uk-grid>\n            \t\t<div class=\"uk-width-1-3 uk-text-center\">\n            \t\t\t<a href=\"https:\/\/cqstrategicmarketing.com\/news\/the-cq-marketing-cycle-step-2-marketing-strategy\/\" title=\"The CQ marketing cycle &#8211; Step 2 &#8211; Marketing Strategy\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/cqstrategicmarketing.com\/wp-content\/uploads\/The-CQ-Cycle-2-marketing-strategy-200x200.jpg\" class=\"attachment-spotlight-icon  uk-border-circle wp-post-image\" alt=\"\" \/><\/a>\n            \t\t<\/div>\n            \t\t<div class=\"uk-width-2-3\">\n            \t\t\t<h3 class=\"uk-card-title uk-margin-remove\"><a href=\"https:\/\/cqstrategicmarketing.com\/news\/the-cq-marketing-cycle-step-2-marketing-strategy\/\" title=\"The CQ marketing cycle &#8211; Step 2 &#8211; Marketing Strategy\">The CQ marketing cycle &#8211; Step 2 &#8211; Marketing Strategy<\/a><\/h3>\n                      \n            \t\t\t<div class=\"uk-margin-bottom uk-text-meta\">\n            \t\t\t\t7th December 2020\n            \t\t\t<\/div>\n                      \n            \t\t\t<div class=\"uk-text-small\">\n            \t\t\t\t<ul class=\"uk-list uk-text-small\">\n                              \n\t\t\t\t\t\t\t\t<li><span uk-icon=\"icon: tag\"><\/span> <a href=\"https:\/\/cqstrategicmarketing.com\/news\/category\/blog\/\">Blog<\/a><\/li>\n                              \n\t\t\t\t\t\t\t<\/ul>\n            \t\t\t<\/div>\n            \t\t<\/div>\n              \t<\/div>\n              \t<p>Step 2 in our weekly series on The CQ marketing cycle is to create a marketing strategy. So, what do we mean when we say that: \u00a0 &#8211; Branding &#8211; logo a visual identity to help you stand out, make you recognisable and appeal to your potential customers \u00a0 &#8211; &#8230;<\/p>\n\n              <p><a class=\"uk-button uk-button-secondary\" href=\"https:\/\/cqstrategicmarketing.com\/news\/the-cq-marketing-cycle-step-2-marketing-strategy\/\" title=\"The CQ marketing cycle &#8211; Step 2 &#8211; Marketing Strategy\">Read More<\/a><\/p>\n          \t<\/div>\n          <\/div>\n\t\t\n          <div>\n            <div class=\"uk-card uk-card-body uk-card-default\">\n            \t<div uk-grid>\n            \t\t<div class=\"uk-width-1-3 uk-text-center\">\n            \t\t\t<a href=\"https:\/\/cqstrategicmarketing.com\/news\/the-cq-marketing-cycle-step-1-understand-your-market\/\" title=\"The CQ marketing cycle &#8211; Step 1 &#8211; Understand your market\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/cqstrategicmarketing.com\/wp-content\/uploads\/The-CQ-Cycle-1-understand-the-market-200x200.jpg\" class=\"attachment-spotlight-icon  uk-border-circle wp-post-image\" alt=\"\" \/><\/a>\n            \t\t<\/div>\n            \t\t<div class=\"uk-width-2-3\">\n            \t\t\t<h3 class=\"uk-card-title uk-margin-remove\"><a href=\"https:\/\/cqstrategicmarketing.com\/news\/the-cq-marketing-cycle-step-1-understand-your-market\/\" title=\"The CQ marketing cycle &#8211; Step 1 &#8211; Understand your market\">The CQ marketing cycle &#8211; Step 1 &#8211; Understand your market<\/a><\/h3>\n                      \n            \t\t\t<div class=\"uk-margin-bottom uk-text-meta\">\n            \t\t\t\t30th November 2020\n            \t\t\t<\/div>\n                      \n            \t\t\t<div class=\"uk-text-small\">\n            \t\t\t\t<ul class=\"uk-list uk-text-small\">\n                              \n\t\t\t\t\t\t\t\t<li><span uk-icon=\"icon: tag\"><\/span> <a href=\"https:\/\/cqstrategicmarketing.com\/news\/category\/blog\/\">Blog<\/a><\/li>\n                              \n\t\t\t\t\t\t\t<\/ul>\n            \t\t\t<\/div>\n            \t\t<\/div>\n              \t<\/div>\n              \t<p>As part of a new weekly series looking at The CQ Cycle, we will be talking you through some of the steps we use with our clients. Step 1: Understand your market &#8211; Identify and understand your business objectives: Before we can start working on a market &#8230;<\/p>\n\n              <p><a class=\"uk-button uk-button-secondary\" href=\"https:\/\/cqstrategicmarketing.com\/news\/the-cq-marketing-cycle-step-1-understand-your-market\/\" title=\"The CQ marketing cycle &#8211; Step 1 &#8211; Understand your market\">Read More<\/a><\/p>\n          \t<\/div>\n          <\/div>\n\t\t\n          <div>\n            <div class=\"uk-card uk-card-body uk-card-default\">\n            \t<div uk-grid>\n            \t\t<div class=\"uk-width-1-3 uk-text-center\">\n            \t\t\t<a href=\"https:\/\/cqstrategicmarketing.com\/news\/business-continuity-planning-must-be-the-topic-of-the-day\/\" title=\"Business continuity planning must be the topic of the day!\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/cqstrategicmarketing.com\/wp-content\/uploads\/ballpen-blur-close-up-461077-200x200.jpg\" class=\"attachment-spotlight-icon  uk-border-circle wp-post-image\" alt=\"\" \/><\/a>\n            \t\t<\/div>\n            \t\t<div class=\"uk-width-2-3\">\n            \t\t\t<h3 class=\"uk-card-title uk-margin-remove\"><a href=\"https:\/\/cqstrategicmarketing.com\/news\/business-continuity-planning-must-be-the-topic-of-the-day\/\" title=\"Business continuity planning must be the topic of the day!\">Business continuity planning must be the topic of the day!<\/a><\/h3>\n                      \n            \t\t\t<div class=\"uk-margin-bottom uk-text-meta\">\n            \t\t\t\t16th March 2020\n            \t\t\t<\/div>\n                      \n            \t\t\t<div class=\"uk-text-small\">\n            \t\t\t\t<ul class=\"uk-list uk-text-small\">\n                              \n\t\t\t\t\t\t\t\t<li><span uk-icon=\"icon: tag\"><\/span> <a href=\"https:\/\/cqstrategicmarketing.com\/news\/category\/blog\/\">Blog<\/a><\/li>\n                              \n\t\t\t\t\t\t\t<\/ul>\n            \t\t\t<\/div>\n            \t\t<\/div>\n              \t<\/div>\n              \t<p>As a marketer we are continually looking at our (and those of our clients) target market to adapt the products and services we offer.\u00a0At a time when the world we operate in is constantly changing communication will be key to keeping employees, customer &#8230;<\/p>\n\n              <p><a class=\"uk-button uk-button-secondary\" href=\"https:\/\/cqstrategicmarketing.com\/news\/business-continuity-planning-must-be-the-topic-of-the-day\/\" title=\"Business continuity planning must be the topic of the day!\">Read More<\/a><\/p>\n          \t<\/div>\n          <\/div>\n\t\t\n          <div>\n            <div class=\"uk-card uk-card-body uk-card-default\">\n            \t<div uk-grid>\n            \t\t<div class=\"uk-width-1-3 uk-text-center\">\n            \t\t\t<a href=\"https:\/\/cqstrategicmarketing.com\/news\/marketing-yourself\/\" title=\"Marketing yourself\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/cqstrategicmarketing.com\/wp-content\/uploads\/careers-resized-1-200x200.jpg\" class=\"attachment-spotlight-icon  uk-border-circle wp-post-image\" alt=\"\" \/><\/a>\n            \t\t<\/div>\n            \t\t<div class=\"uk-width-2-3\">\n            \t\t\t<h3 class=\"uk-card-title uk-margin-remove\"><a href=\"https:\/\/cqstrategicmarketing.com\/news\/marketing-yourself\/\" title=\"Marketing yourself\">Marketing yourself<\/a><\/h3>\n                      \n            \t\t\t<div class=\"uk-margin-bottom uk-text-meta\">\n            \t\t\t\t17th September 2017\n            \t\t\t<\/div>\n                      \n            \t\t\t<div class=\"uk-text-small\">\n            \t\t\t\t<ul class=\"uk-list uk-text-small\">\n                              \n\t\t\t\t\t\t\t\t<li><span uk-icon=\"icon: tag\"><\/span> <a href=\"https:\/\/cqstrategicmarketing.com\/news\/category\/blog\/\">Blog<\/a><\/li>\n                              \n\t\t\t\t\t\t\t<\/ul>\n            \t\t\t<\/div>\n            \t\t<\/div>\n              \t<\/div>\n              \t<p>In an increasingly competitive job market how do you make yourself stand out to your future employer? There are several marketing techniques that you can apply just as equally to marketing a company or a product that can be used to promote you and your &#8230;<\/p>\n\n              <p><a class=\"uk-button uk-button-secondary\" href=\"https:\/\/cqstrategicmarketing.com\/news\/marketing-yourself\/\" title=\"Marketing yourself\">Read More<\/a><\/p>\n          \t<\/div>\n          <\/div>\n\t\t\n          <div>\n            <div class=\"uk-card uk-card-body uk-card-default\">\n            \t<div uk-grid>\n            \t\t<div class=\"uk-width-1-3 uk-text-center\">\n            \t\t\t<a href=\"https:\/\/cqstrategicmarketing.com\/news\/winning-customer-loyalty-for-long-term-benefit\/\" title=\"Winning customer loyalty for long term benefit\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/cqstrategicmarketing.com\/wp-content\/uploads\/Relationship-marketing-model-RGB-01-200x200.jpg\" class=\"attachment-spotlight-icon  uk-border-circle wp-post-image\" alt=\"\" \/><\/a>\n            \t\t<\/div>\n            \t\t<div class=\"uk-width-2-3\">\n            \t\t\t<h3 class=\"uk-card-title uk-margin-remove\"><a href=\"https:\/\/cqstrategicmarketing.com\/news\/winning-customer-loyalty-for-long-term-benefit\/\" title=\"Winning customer loyalty for long term benefit\">Winning customer loyalty for long term benefit<\/a><\/h3>\n                      \n            \t\t\t<div class=\"uk-margin-bottom uk-text-meta\">\n            \t\t\t\t20th December 2015\n            \t\t\t<\/div>\n                      \n            \t\t\t<div class=\"uk-text-small\">\n            \t\t\t\t<ul class=\"uk-list uk-text-small\">\n                              \n\t\t\t\t\t\t\t\t<li><span uk-icon=\"icon: tag\"><\/span> <a href=\"https:\/\/cqstrategicmarketing.com\/news\/category\/blog\/\">Blog<\/a><\/li>\n                              \n\t\t\t\t\t\t\t<\/ul>\n            \t\t\t<\/div>\n            \t\t<\/div>\n              \t<\/div>\n              \t<p>In an increased push to see Return on Investment for your marketing activity many companies focus their activity purely on their customer markets. However by creating advocates for your product or service these can be an effective sales force and brand reinforcement for both existing and potential customers.<\/p>\n\n              <p><a class=\"uk-button uk-button-secondary\" href=\"https:\/\/cqstrategicmarketing.com\/news\/winning-customer-loyalty-for-long-term-benefit\/\" title=\"Winning customer loyalty for long term benefit\">Read More<\/a><\/p>\n          \t<\/div>\n          <\/div>\n\t\t\n          <div>\n            <div class=\"uk-card uk-card-body uk-card-default\">\n            \t<div uk-grid>\n            \t\t<div class=\"uk-width-1-3 uk-text-center\">\n            \t\t\t<a href=\"https:\/\/cqstrategicmarketing.com\/news\/how-to-best-communicate-through-linkedin-using-status-updates-and-posts\/\" title=\"How to best communicate through LinkedIn &#8211; using status updates and posts\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/cqstrategicmarketing.com\/wp-content\/uploads\/LinkedIn-698-x-400-200x200.jpg\" class=\"attachment-spotlight-icon  uk-border-circle wp-post-image\" alt=\"\" \/><\/a>\n            \t\t<\/div>\n            \t\t<div class=\"uk-width-2-3\">\n            \t\t\t<h3 class=\"uk-card-title uk-margin-remove\"><a href=\"https:\/\/cqstrategicmarketing.com\/news\/how-to-best-communicate-through-linkedin-using-status-updates-and-posts\/\" title=\"How to best communicate through LinkedIn &#8211; using status updates and posts\">How to best communicate through LinkedIn &#8211; using status updates and posts<\/a><\/h3>\n                      \n            \t\t\t<div class=\"uk-margin-bottom uk-text-meta\">\n            \t\t\t\t25th March 2015\n            \t\t\t<\/div>\n                      \n            \t\t\t<div class=\"uk-text-small\">\n            \t\t\t\t<ul class=\"uk-list uk-text-small\">\n                              \n\t\t\t\t\t\t\t\t<li><span uk-icon=\"icon: tag\"><\/span> <a href=\"https:\/\/cqstrategicmarketing.com\/news\/category\/blog\/\">Blog<\/a><\/li>\n                              \n\t\t\t\t\t\t\t<\/ul>\n            \t\t\t<\/div>\n            \t\t<\/div>\n              \t<\/div>\n              \t<p>LinkedIn has had another update and rolled out the use of posts to all users so do you know when to use a status update, what is the difference from a post?\u00a0 It can be confusing to many users.<\/p>\n\n              <p><a class=\"uk-button uk-button-secondary\" href=\"https:\/\/cqstrategicmarketing.com\/news\/how-to-best-communicate-through-linkedin-using-status-updates-and-posts\/\" title=\"How to best communicate through LinkedIn &#8211; using status updates and posts\">Read More<\/a><\/p>\n          \t<\/div>\n          <\/div>\n\t\t\n          <div>\n            <div class=\"uk-card uk-card-body uk-card-default\">\n            \t<div uk-grid>\n            \t\t<div class=\"uk-width-1-3 uk-text-center\">\n            \t\t\t<a href=\"https:\/\/cqstrategicmarketing.com\/news\/how-to-focus-and-target-your-marketing-to-get-better-results\/\" title=\"How to focus and target your marketing to get better results\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/cqstrategicmarketing.com\/wp-content\/uploads\/strategy-flowchart-2-1-200x200.png\" class=\"attachment-spotlight-icon  uk-border-circle wp-post-image\" alt=\"\" \/><\/a>\n            \t\t<\/div>\n            \t\t<div class=\"uk-width-2-3\">\n            \t\t\t<h3 class=\"uk-card-title uk-margin-remove\"><a href=\"https:\/\/cqstrategicmarketing.com\/news\/how-to-focus-and-target-your-marketing-to-get-better-results\/\" title=\"How to focus and target your marketing to get better results\">How to focus and target your marketing to get better results<\/a><\/h3>\n                      \n            \t\t\t<div class=\"uk-margin-bottom uk-text-meta\">\n            \t\t\t\t25th January 2015\n            \t\t\t<\/div>\n                      \n            \t\t\t<div class=\"uk-text-small\">\n            \t\t\t\t<ul class=\"uk-list uk-text-small\">\n                              \n\t\t\t\t\t\t\t\t<li><span uk-icon=\"icon: tag\"><\/span> <a href=\"https:\/\/cqstrategicmarketing.com\/news\/category\/blog\/\">Blog<\/a><\/li>\n                              \n\t\t\t\t\t\t\t<\/ul>\n            \t\t\t<\/div>\n            \t\t<\/div>\n              \t<\/div>\n              \t<p>Segmentation, Targeting and Positioning may sound like marketing jargon but it is about understanding who your customers are, how they make their decisions, who makes the decision to purchase, and how to best answer their needs.\u00a0 This is important to break up your potential customer base which enables you to give focus to your marketing efforts. You can then target particular industry sectors, locations, with messages that are more tailored to their needs and so improve interest and convert them to want to buy your product or service.\u00a0<\/p>\n\n              <p><a class=\"uk-button uk-button-secondary\" href=\"https:\/\/cqstrategicmarketing.com\/news\/how-to-focus-and-target-your-marketing-to-get-better-results\/\" title=\"How to focus and target your marketing to get better results\">Read More<\/a><\/p>\n          \t<\/div>\n          <\/div>\n\t\t\n          <div>\n            <div class=\"uk-card uk-card-body uk-card-default\">\n            \t<div uk-grid>\n            \t\t<div class=\"uk-width-1-3 uk-text-center\">\n            \t\t\t<a href=\"https:\/\/cqstrategicmarketing.com\/news\/how-to-master-the-tricks-of-the-trade-show\/\" title=\"How to master the tricks of the trade show\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/cqstrategicmarketing.com\/wp-content\/uploads\/shutterstock_178610705-200x200.jpg\" class=\"attachment-spotlight-icon  uk-border-circle wp-post-image\" alt=\"\" \/><\/a>\n            \t\t<\/div>\n            \t\t<div class=\"uk-width-2-3\">\n            \t\t\t<h3 class=\"uk-card-title uk-margin-remove\"><a href=\"https:\/\/cqstrategicmarketing.com\/news\/how-to-master-the-tricks-of-the-trade-show\/\" title=\"How to master the tricks of the trade show\">How to master the tricks of the trade show<\/a><\/h3>\n                      \n            \t\t\t<div class=\"uk-margin-bottom uk-text-meta\">\n            \t\t\t\t25th December 2014\n            \t\t\t<\/div>\n                      \n            \t\t\t<div class=\"uk-text-small\">\n            \t\t\t\t<ul class=\"uk-list uk-text-small\">\n                              \n\t\t\t\t\t\t\t\t<li><span uk-icon=\"icon: tag\"><\/span> <a href=\"https:\/\/cqstrategicmarketing.com\/news\/category\/blog\/\">Blog<\/a><\/li>\n                              \n\t\t\t\t\t\t\t<\/ul>\n            \t\t\t<\/div>\n            \t\t<\/div>\n              \t<\/div>\n              \t<p>Trade shows or exhibitions are popular sales opportunities for technical businesses, and provide a great example of how effective marketing can complement your sales effort and help you to win more business. They also provide a great example of how \u2018sales\u2019 without \u2018marketing\u2019 can be a waste of your precious money.<\/p>\n\n              <p><a class=\"uk-button uk-button-secondary\" href=\"https:\/\/cqstrategicmarketing.com\/news\/how-to-master-the-tricks-of-the-trade-show\/\" title=\"How to master the tricks of the trade show\">Read More<\/a><\/p>\n          \t<\/div>\n          <\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n<\/div>\n<form autocomplete=\"off\" name=\"wpv-filter-980-TCPID981\" action=\"\/wp-json\/wp\/v2\/pages\/981?wpv_view_count=980-TCPID981\" method=\"get\" class=\"wpv-filter-form js-wpv-filter-form js-wpv-filter-form-980-TCPID981 js-wpv-form-full\" data-viewnumber=\"980-TCPID981\" data-viewid=\"980\" data-viewhash=\"eyJuYW1lIjoiYmxvZy1ncmlkIn0=\" data-viewwidgetid=\"0\" data-orderby=\"\" data-order=\"\" data-orderbyas=\"\" data-orderbysecond=\"\" data-ordersecond=\"\" 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