Membership Organisations

You and your trade association or membership organisation

A director or committee member in a not for profit membership organisation or trade association
Regional, national or international membership
Building long term trusted advisor relationships with your members and your industry
Looking to raise your profile or of the key issues affecting your industry
Looking to grow your membership
No dedicated in-house marketing capability or in need of external strategic marketing support

Our support for you

We will be an active part of your team. We will understand your business, your clients and their needs so the content we prepare is consistent across all messaging to external and internal audiences. Most importantly we keep your marketing moving forward whilst you focus on running your business – delivering a professional service, business development, HR, managing your teams, finance, etc.

We work with you on

Marketing strategy, agreed objectives and outcomes
What makes you different from your competition
What the benefits are of your services to your membership
Testimonials of work you have done

Your support for our work

Share your association’s goals with us
Your expectations
Marketing budget
Access to your list of members, potential new members and associates (maintaining confidentiality)
Details of membership services and benefits
Decisions to proceed
Timely amends on content we prepare
Feedback on changes in the association

Marketing and business development in professional services

Branding
Membership surveys
Social media management
Website management and SEO
Internal communication
PR and photography
Promotional items
Database management
Consistent messaging
Target programme to support recruitment of new members
Managing networking presence
Showcasing your expertise
Event organisation inc. tradeshows, networking dinners and more
Articles and blogs
E-shots
We co-ordinate and utilise a whole team of specialists – our own or your existing providers

Where And When

Our membership organisations experience

Lightwords

part of the organising committee for ETIRA conference 2018

“Just to let you know that following your introductions, Jackie Cook from CQ Marketing Academy kindly attended and spoke at our Conference in Budapest last week. Jackie gave a very comprehensive presentation about LinkedIn, which was just what we needed. I know many delegates went away with several urgent follow-up actions as a result of Jackie’s presentation! Thank you for brokering the introduction, I really appreciated your support. Best regards, Peter.”

Peter Mayhew

Parkin Ltd

Top qualities: Great Results, Personable, Creative

“Jackie has a dedicated approach to her clients and wants to understand their business fully before embarking upon a project. Her professionalism, accuracy and attention to detail are first class which, when combined with her superb time management means that each assignment she has undertaken for me has been completed on time. Her superb network of other professionals is extensive and Jackie is an excellent networker who is constantly trying to help you meet potential clients and suppliers. A first class service from a professional who also has a sense of humour!”

Kevin Parkin, Chairman

Clarity Inward Investment Marketing

“I have worked with Jackie for 2 years now in her ongoing capacity as Senior Marketing Associate with Clarity Business Strategies Ltd. Jackie has made an excellent contribution to the business in the areas of Marketing Strategy development and delivery. She offers high levels of business-to-business marketing knowledge and expertise combine with total trustworthiness. I would strongly recommend Jackie to companies with requirements for business-to-business marketing services.”

Nick Smillie, Managing Director,

The Lyons Den Networking Group

“I first worked with Jackie when she was Marketing Manager at Davy Markham – I witnessed the fantastic transformation of the company’s marketing material and PR which undoubtedly continues to pay dividends on a global stage. More recently, through her own company CQ Marketing Services she has built and developed the website for the Lyons Den. Jackie just doesn’t meet expectations and deadlines, she exceeds them!! Her attention to detail and professionalism is brilliant. I have no hesitation in recommending Jackie to you – give her a call and see how she can help your business today!!”

Alan Lyons, Co-founder