Sheffield based CQ Strategic Marketing grows engineering sector specialism

CQ Strategic Marketing has won 3 new engineering sector retainer clients in the space of a week.  The strategic marketing consultancy started 3 years ago from Managing Director Jackie Cook’s dining table, now has offices at Westthorpe Business Innovation Centre in Killamarsh and regularly works with a growing team of 13 business and marketing associates.  Managing Director, Jackie Cook has specialised in providing marketing services to the engineering sector for the last 7 years.

The new clients are Oracle Precision based at Hoyland in Barnsley have experienced 167% growth in the last year and specialise in sub-contract machining for the medical and rail sectors.  XL Precision Engineering who started out as a traditional subcontract CNC machining company but have recently opened a new branch specialising in sliding head technology to broaden their range of services.  The third new client is The work-wise Foundation in Sheffield who provide a range of employability and mentoring support to young people in the Sheffield City Region. Work-Wise also run the annual Get Up To Speed event in association with the support of sponsors and other partners from the private and public sector. The event is attended by over 1,000 young people looking for apprenticeships in the engineering sector with exhibitors from engineering companies, colleges, universities and sector based training providers.

Jackie Cook, Managing Director said “We are pleased to be growing our work in engineering  and are seeing a growth in the need for specialist support with strategic targeted marketing in the sector.  These SME businesses are providing a technical service for niche market industries and need help in developing marketing plans to create targeted campaigns with a very technical message.  The business owners have a lot of sector knowledge but are usually under time pressures from other issues in the business and so need the extra support.”

Jackie Freeborn, Co-Founder of The work-wise Foundation said “We have worked with Jackie for a number of years on an informal basis but are looking to further increase our marketing efforts she has a good understanding of our offer and the needs of the sector.”