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The work-wise Foundation

Employability skills and work placements for engineering sector
Jackie Cook
  • Marketing strategy, management and support, Social media, Website design and hosting
Gaynor Carr
  • Graphic design
Capital B Media
  • PR
Route 1 Print
  • Print, banner stands, external banners and exhibition material
  • Industry:
    Engineering and Manufacturing
  • Market:
    Regional

What was the problem?

Needed to raise the profile of the charity and their work.No social media activity, a website they couldn’t update and didn’t represent the full range of services they provide. 

How did we solve it?

• Marketing strategy and planning consultancy • Development of new marketing materials, flyers, brochures • Creation of and ongoing website management • PR and awards entries • Social media set up, training and ongoing management

What were the results?

Regular social media activity on the full range of servicesNew mobile responsive website with full Content Management SystemConsistent brand imageDifferent messages for different target marketsNew case studies showcasing examples of young people gaining employment in the engineering and manufacturing sector because of The work-wise Foundation programmesShortlisted for Sheffield Business Awards 2017 
Promoting and marketing a charity with a varied customer base will always be a challenge. Working with CQ Strategic Marketing has helped tremendously to give work-wise a focused strategic and operational marketing direction and structure.Jackie has challenged our preconceptions of our markets and message and then helped us focus on our key audiences to keep us on track to meet our objectives.The CQ team has redesigned the marketing materials to better suit our diverse audience including young people, parents, schools and employers. Jackie has created and developed our digital marketing presence across our websites, introducing social media, branded e-shot campaigns and ensuring we have quarterly reporting to ensure accountability.We have been very impressed with the way Jackie, Gaynor and the team will always go above and beyond to make sure the job gets done.John Barber, CEO and Co-founder The work-wise Foundation

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