Rollem, Barnsley, UK
Print finishing equipment
Jackie Cook – Marketing strategy, planning and managementGaynor Carr – Graphic design and brand guidelinesPeter Chapman – Spotlight Studios – Web design, hosting, domain managementJulie Tumlity – Feature Media – Video productionAndy Brown – Kestrel Imaging – Drone photography and videoRoute 1 Print – Print and exhibition materialsSigns Express (Sheffield) – Internal signage
- Industry:Manufacturing
- Market:International
How did we solve it?
- Co-ordination of marketing specialists inc.: graphic design, web design, video, photography, print and promotional items suppliers
- Rebrand in 2019 inc Introduction of brand guidelines, rolled out branding and developed new business cards, email signatures, powerpoint templates
- Created the brief for a new website, managed a tender process and selection of new web partner, designed structure of new website, website content management and regular news story creation and producing regular analytics for senior management
- Liaising with trade magazine journalists regarding special features
- Company and business owner social media management and producing regular analytics for senior management
- Regular e-shot campaigns inc. regular analytics for senior management
- Reviewing trade press for market intelligence
- Awards entries for industry business awards, shortlisted for Made in Sheffield and Sheffield Business Awards
- Management of target lists of potential customers
- Management of national & international trade show presence inc:
- Promotion through digital marketing channels prior to the show
- Liaising with show organisers
- Preparation of supporting marketing materials
- Design and layout of exhibition stands
- Manning the exhibition stand
- Follow up campaign with sales leads
We have worked with a number of marketing agencies in the past, but Jackie has really understood our business as an SME manufacturer in an international marketplace with a limited marketing budget. She has helped us adopt a more strategic approach generating technical campaigns and providing easy to understand reporting.Stuart Murphy, Managing Director
