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Rollem, Barnsley, UK

Print finishing equipment
Jackie Cook – Marketing strategy, planning and managementGaynor Carr – Graphic design and brand guidelinesPeter Chapman – Spotlight Studios – Web design, hosting, domain managementJulie Tumlity – Feature Media – Video productionAndy Brown – Kestrel Imaging – Drone photography and videoRoute 1 Print – Print and exhibition materialsSigns Express (Sheffield) – Internal signage
  • Industry:
  • Market:

How did we solve it?

  • Co-ordination of marketing specialists inc.: graphic design, web design, video, photography, print and promotional items suppliers
  • Rebrand in 2019 inc Introduction of brand guidelines, rolled out branding and developed new business cards, email signatures, powerpoint templates
  • Created the brief for a new website, managed a tender process and selection of new web partner, designed structure of new website, website content management and regular news story creation and producing regular analytics for senior management
  • Liaising with trade magazine journalists regarding special features
  • Company and business owner social media management and producing regular analytics for senior management
  • Regular e-shot campaigns inc. regular analytics for senior management
  • Reviewing trade press for market intelligence
  • Awards entries for industry business awards, shortlisted for Made in Sheffield and Sheffield Business Awards
  • Management of target lists of potential customers
  • Management of national & international trade show presence inc:
  • Promotion through digital marketing channels prior to the show
  • Liaising with show organisers
  • Preparation of supporting marketing materials
  • Design and layout of exhibition stands
  • Manning the exhibition stand
  • Follow up campaign with sales leads
We have worked with a number of marketing agencies in the past, but Jackie has really understood our business as an SME manufacturer in an international marketplace with a limited marketing budget. She has helped us adopt a more strategic approach generating technical campaigns and providing easy to understand reporting.Stuart Murphy, Managing Director