Rollem, Barnsley, UK

Print finishing equipment
Jackie Cook – Marketing strategy, planning and managementGaynor Carr – Graphic design and brand guidelinesPeter Chapman – Spotlight Studios – Web design, hosting, domain managementJulie Tumlity – Feature Media – Video productionAndy Brown – Kestrel Imaging – Drone photography and videoRoute 1 Print – Print and exhibition materialsSigns Express (Sheffield) – Internal signage
  • Industry:
    Manufacturing
  • Market:
    International

What was the problem?

How did we solve it?

  • Co-ordination of marketing specialists inc.: graphic design, web design, video, photography, print and promotional items suppliers
  • Rebrand in 2019 inc Introduction of brand guidelines, rolled out branding and developed new business cards, email signatures, powerpoint templates
  • Created the brief for a new website, managed a tender process and selection of new web partner, designed structure of new website, website content management and regular news story creation and producing regular analytics for senior management
  • Liaising with trade magazine journalists regarding special features
  • Company and business owner social media management and producing regular analytics for senior management
  • Regular e-shot campaigns inc. regular analytics for senior management
  • Reviewing trade press for market intelligence
  • Awards entries for industry business awards, shortlisted for Made in Sheffield and Sheffield Business Awards
  • Management of target lists of potential customers
  • Management of national & international trade show presence inc:
  • Promotion through digital marketing channels prior to the show
  • Liaising with show organisers
  • Preparation of supporting marketing materials
  • Design and layout of exhibition stands
  • Manning the exhibition stand
  • Follow up campaign with sales leads

What were the results?

We have worked with a number of marketing agencies in the past, but Jackie has really understood our business as an SME manufacturer in an international marketplace with a limited marketing budget. She has helped us adopt a more strategic approach generating technical campaigns and providing easy to understand reporting.Stuart Murphy, Managing Director

Contact CQ

To find out how we can help you develop your marketing strategy or implement your marketing plan contact us today.

Head Office

Epic House, Darnall Rd, Sheffield, S9 5AB

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CQ Strategic Marketing Ltd
Registered office address: Epic House, Darnall Rd, Sheffield, S9 5AB
Company number: 08769869
Registered in England and Wales
VAT No: GB 1766 643 71

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