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Author: Jackie Cook

Need to move your business online?

Do you provide face-to-face training, seminars or networking events?

Are you wondering how you are going to keep an income stream with the country on self isolation or home working for the next few months?

Our team of marketing, design, branding, web, digital, animation, IT and video experts can help you.

We have experience of teaching and delivering training so can help you break things down into engaging sessions.

We can help move your face-to-face training, seminars and networking online!

What we can provide?

  • website design, hosting and maintenance
  • learning management system
  • online payment to release content
  • branding for your new online material
  • developing your content for online learning
  • training you to use your new system
  • marketing support to promote your new online programmes

We want to help your business survive during the coronavirus restrictions. At this difficult and challenging time for all businesses, we would like to offer this service at a vastly reduced rate and are only seeking to cover costs.

We can work with you to turn things around quickly to get your online delivery up and running.

Jackie Cook, Managing Director, CQ Strategic Marketing said “We are in unprecedented times and we want to help other businesses stay in business. Please don’t be put off by perceived costs, just give us a call and have a chat and we can see how we can help.”

Call us on 0114 399 1600 to discuss your requirements, and let’s work together to support your business!

Business continuity planning must be the topic of the day!

As a marketer we are continually looking at our (and those of our clients) target market to adapt the products and services we offer. At a time when the world we operate in is constantly changing communication will be key to keeping employees, customers, potential customers and stakeholders informed.

With many business owners looking at how to keep their business running with potentially staff out of the business, travel restrictions, tradeshows and many networking events being postponed businesses will need to increasingly look at digital marketing as a means of keeping communication channels open.

Some of the things that businesses are having to consider at the moment, include:

  • Establishing remote access to files and systems
  • Ensuring phone lines can be answered remotely or diverted
  • Keeping communication lines between internal teams
  • Communicating changes in how they will be delivering their product or service to their customers
  • Managing crisis communications with the media
  • Moving to online product ordering or service delivery
  • Access to supply chains – movement of goods and availability of service delivery providers

We are already talking to our clients about plans to keep communicating with their internal teams and their external markets including key messages, social media activity, email campaigns, moving their IT to the cloud with remote access, diverting telephone lines, developing online shops or service provision.

If you need to discuss your marketing strategy, planning, communications and digital solutions give us a call, we would be happy to help.

Make UK National Manufacturing Conference

CQ Strategic Marketing, Managing Director, Jackie Cook will be attending the Make UK National Manufacturing Conference on Tuesday 25th February 2020 at QEII Exhibition Centre in Westminster, London.

The sold-out event is expecting around 800 senior leaders and 20 exhibitors from the manufacturing sector across the UK.  The day’s programme has 5 hours of networking opportunities including sponsored seminars, regional connect areas, an extended lunch break and exhibition. Speakers at the event include Rt Hon Lord Sebastian Coe CH KBE, Broadcaster Andrew Neil and representatives from Ministry of Defence, Department for International Trade, NDI, UK Steel, Tata Steel, Airbus, ABB, BAE Systems and Siemens.

Jackie will be attending panel discussions on ‘Tackling the Skills Pipeline’ and ‘Small Steps for Big Results’ these will focus on some of the important issues in the manufacturing sector including, the skills shortage facing the industry and the changing digital technology.

Jackie said “As a business we specialise in working with SME manufacturing businesses and believe it is important to stay in touch with the issues they are facing, the Make UK conference gives us this opportunity as well as chance to meet up with a number of our clients and business contacts.”

For more details about the conference please click here.

 

 

 

Jackie Cook nominated for ATHENA International Leadership Award

CQ Strategic Marketing Managing Director, Jackie Cook has been nominated for the ATHENA International Leadership Award, hosted by Barnsley and Rotherham Chamber of Commerce.

Jackie who founded CQ Strategic Marketing nearly 8 years ago has been nominated for her voluntary work supporting other women in business and as a mentor with the Chartered Insititute of Marketing (CIM), being part of the team that set up the senior leaders networking group The Lyons Den, promoting careers in STEM and providing work experience placements to many young people through her involvement with The work-wise Foundation and Get up to Speed with STEM event.

Jackie said “I am extremely honoured to have been nominated for the ATHENA International Leadership award and am looking forward to spending time with the other amazing nominees at the International Women’s Day event in March. I greatly admire some of the women I know who are previous honorees and recipients of this award and am very proud to be considered.”

“As a woman working in the still very male dominated manufacturing sector, inspiring, supporting and developing Women in STEM is something I am passionate about and I working on a number of initiatives at the moment which will reinforce the ATHENA values to Live Authentically, Learn Constantly, Advocate Fiercely, Act Courageously, Foster Collaboration, Build Relationship, Give Back and Celebrate.”

The ATHENA awards are celebrated world-wide and the Sheffield City Region is the only place in the United Kingdom that host these awards. ATHENA International’s vision is to ‘Create a balance in leadership worldwide by supporting, developing and honouring women leaders and those that inspire them to reach their full potential’. Barnsley & Rotherham Chamber are holding an International Women’s Day event on Friday 6th March at Tankersley Manor, Barnsley where the recipients will be announced. To find out more about the event and book your place https://www.brchamber.co.uk/event/international-womens-day-athena-international-awards-2020/

CQ Strategic Marketing moves to Sheffield manufacturing heartland

CQ Strategic Marketing has moved into new offices in Darnall, Sheffield as part of a strategy to align with their manufacturing client base.

 

The new address and telephone number is:

Epic House

18 Darnall Road

Sheffield

S9 5AB

Tel: 0114 399 1600

 

Managing Director, Jackie Cook said “As a business we specialise in manufacturing, engineering companies and work with a number of trade associations, in our new office we are surrounded by many SME manufacturing businesses in the Lower Don Valley and Waverley enabling us to be on hand to respond to our clients needs. The location gives us easy access to good motorway links and the training facilities we need for our sister company CQ Marketing Academy.”

 

Cutlers’ Ambassador, Alexandra Tair’s work experience story

By Alexandra Tair, 15, Year 10, Outwood Academy City

 

I am in my second year of the Cutlers’ Ambassadors programme, engineering strand, run by The work-wise Foundation, as part of the programme I get the opportunity to take part in a work experience placement.

For my work experience, I worked with the company CQ Strategic Marketing. All week I worked with Jackie Cook, the Managing Director and Founder of the CQ Strategic Marketing and CQ Marketing Academy, she is a lovely lady and she is dedicated and passionate about her work. All throughout the week, Jackie treated me like one of her staff members rather than a student on work experience.

On the first day of my work experience, I went to Rollem in Barnsley. Throughout the time there I was treated like a work colleague not a student. The atmosphere was so warming and kind. They seemed very work-driven but they were also having a laugh and taking a few breaks here and there to ask me if I needed anything like a drink. Going to somewhere I had never been before, such as Barnsley, and meeting new people was a very scary but exciting experience. This trip took me far out of my comfort zone and this made me enjoy my day even more. The trip made me more confident in the way I act around new people. I enjoyed being in a working environment because it wasn’t something I had done before and I am grateful I had the opportunity to venture somewhere new and meet lovely new people.

In the afternoon, Jackie had a meeting at her office with a lovely lady called Lyndsey Pitchley from Rotherham and Barnsley Mind. While they were having this meeting I was working on back dating Jackie’s old news articles. The atmosphere was lovely, even though they were still working, it made me feel like they were just having a friendly catch-up. All the people I have met so far are so passionate about their jobs and they are so confident with the things they want in life. The people I met were the highlight of my day and also getting out of my comfort zone by meeting these new people.

On the second day, we ventured to Leeds to go to the LBBC Technologies. On our journey there Jackie told me about LBBC is all about and it was fascinating. I was very excited to go to Leeds as it is one of my favourite places in the country, mainly because I am a Leeds United fan. When getting to the company, it was very quiet because I knew people were working hard on all sorts of stuff, they was a few laughs here and there which made me believe that the office is a fun one, even though it may be serious work. That day I focussed on writing up and scheduling social media posts on Twitter, LinkedIn and Facebook. I also completed backdating Jackie’s old news articles. This morning felt different from the day before because there was a lot less talking and the atmosphere was very serious. Plans had changed because we were originally supposed to go to LBBC Beechwood but events occurred which meant we couldn’t go to the office. We went to Jackie’s office and I started writing about my experience in the Cutlers’ Ambassadors Programme, , which is the reason for my work placement.

On the third day, we went to Barnsley but this time it was to the company Red Dog Linings. Once again, on our journey there, Jackie told me about the company and the people that worked there. I didn’t really interact with people much because we were sat in a separate office and the staff were doing their jobs. As soon as I walked into the building I felt welcomed by the way the building was set out and the way it didn’t look like an business but more like a community centre. The people I did speak to were so kind and very welcoming, they also didn’t treat me like a student but like a staff member who works alongside them. In the afternoon, we had a meeting with Ash Hammond from Spotlight Studios and Elizabeth Bonfield from BMPCA. Ash and Elizabeth both very confident and that made me realise that to get places, you have to be confident and just be you and that is exactly what they were doing. They are both lovely people and they got on with Jackie really well, I was pleased to see the dedication that Ash, Elizabeth and Jackie all have for their work. This day made me realise how important time management is because of the tight schedule we had, it made me realise that you needed to plan your day if it was going to be a busy one and keeping on that schedule helps keep things organised. I also realised that being successful is how you view it, whether it be owning your own business or working away from home.

On the fourth day, we had a meeting with Alan Lyons from AMRC with Boeing and Sophie Patton from Connect Yorkshire and they are lovely people. I believe that they were both very successful people and it seemed like that because of the way they worked and they recourses and connections they had. Jackie even got Sophie to buy some Leaders in Heels products, which is a win for Jackie because she hasn’t officially announced the partnership with Leaders in Heels. From leaving the meeting I realised that in the AMRC Cafe there was only men and that made me think that you have to be strong headed and willing to push the boundaries if you want to be involved in the engineering and manufacturing industry.

On the last day, I focussed on social media for Jackie’s clients and also packaging gifts from Leaders in Heels for female leaders and that have wide networks and connections.

Over the week, I have developed my skills, met new people, learnt what it was like in a working environment and came out of my comfort zone. By the end of the week, I didn’t want to leave. The experience has been great and I want to keep in contact with Jackie to see how much progress she will make with the Leaders in Heels, CQ Strategic Marketing and CQ Strategic Marketing Academy. I want the best for everyone involved and I want to thank everyone I met over the week for making me feel welcome.

Jackie Cook, Managing Director said “Alex has been willing to learn, reliable, enthusiastic and behaved in a professional manner throughout’s the week’s work experience.  She has been a pleasure to work with and I would consider employing her if a suitable opportunity arose in the future.”

My first week at work by Kate Leonard

My name is Kate Leonard,  I am 16 years old, and I have recently finished my GCSEs at Wakefield Girls’ High School. During the summer, as part of my aim to make my CV stand out to future employers, I have been working with Jackie Cook, Managing Director of CQ Strategic Marketing on a work experience placement for the past week. As well as improving my CV, I think that it is important to gain an understanding of what working life is like, so that eventually, when I finish full time education, working won’t come as a shock. I have learnt a lot during my work experience placement at CQ Strategic Marketing and feel that it has improved my confidence greatly.

 

This week, I have visited many of CQ’s clients including Rollem, LBBC Technologies, Red Dog Linings and The work-wise Foundation. I have learnt about what each company does by taking part in meetings, asking questions and being shown around the different factories. I have found this very interesting as prior to my week at CQ Strategic Marketing, I had little to no experience of the different types of manufacturing and engineering that existed. It was fascinating to learn how the companies were managed and how each one differed from the other. I have also taken part in a meeting to prepare for the Get Up to Speed event in March 2019. This has taught me about the time and effort required to prepare huge and important events such as this.  During the week, I have learnt about a number of different software packages that are used on a day to day basis in working life, such as Word Press which is used for designing websites, Adobe Illustrator for creating logos and artwork and Adobe InDesign for creating newsletters and brochures. I have written social media posts and learnt how to schedule them on a site called ‘Buffer’, and written a couple of news stories that were recently posted on the CQ Strategic Marketing website.

 

Considering I am going to Greenhead College in Huddersfield next year, to study for A -Levels in Maths, Economics, and Spanish, I am hoping that this experience will give me an advantage when looking for future work, something that some of my peers may not have.  Although I have never really had a certain idea of what I would like my career to be like, this week, I have been lucky enough to experience a world of work, giving me the information that I need to make important decisions about my future career.

 

Jackie Cook said “Kate has spent the week with myself, attending client meetings and been involved in writing news articles and social media for ours and our clients businesses. Kate is an intelligent, engaging and well presented young woman with a willingness and interest in learning.”

 

 

 

CQ Marketing Academy and Leaders in Heels will be exhibiting at Chamber means Business

CQ Marketing Academy and Leaders in Heels will be exhibiting at the annual Chamber means Business event on Thursday 6th September 2018, from 8am to 2:30pm at AESSEAL New York Stadium, Rotherham. The event brings together hundreds of people to network, share ideas and do business together. Guests will have the opportunity to talk to Jackie Cook, MD of CQ Marketing Academy and UK Stockist of Leaders in Heels.

 

CQ Marketing Academy provides quality, accessible marketing training, coaching and mentoring for business owners and marketing teams in B2B markets.

 

Leaders in Heels in an online community and a stationery brand created to nurture, inspire and empower women. They design inspirational stationery to help women develop habits of successful leaders and to encourage them to go after their dreams and make their mark on the world.

 

Jackie said “We are pleased to be exhibiting at this year’s Chamber means Business event, where we will  be launching our new range of marketing training courses for business owners and marketing teams. We will also be selling our new Leaders in Heels range of products for which we are the only UK stockist.”

 

To find out more and book your free place to attend the event please visit the Chamber means Business website.

http://www.chambermeansbusiness.co.uk/

CQ Strategic Marketing continues support for Guide Dogs for the Blind

Having recently completed sponsoring a Guide Dog named Fifi for two years, CQ Strategic Marketing is proud to announce that Fifi has completed her training and has been matched up with her new owner John. She has settled in to her new home brilliantly and John is now able to go on holiday – something that prior to Fifi’s arrival was not possible. John says that she has become ‘a big part of our family’ and that she brings them ‘so much happiness’. Fifi has allowed her new owner to enjoy the same freedom of movement as everyone else, something that the Guide Dog charity is passionate about.

 

Jackie Cook, Managing Director of CQ Strategic Marketing said  “We are delighted that the dog we have sponsored has made such an amazing change to someone’s life and are looking forward to continuing our support of the charity.”

 

The importance of helpful and charitable actions is recognised and is considered to be a priority within CQ Strategic Marketing. Because of this, they have decided to sponsor another puppy in the hope that it will help someone with sight loss, the same way that Fifi did.

 

The new puppy Alfie, is described as ‘happy and confident’ making the trainers convinced that he will be suited for the job. He is a playful and friendly dog who is very well-behaved and responds well to commands such as ‘sit’, ‘down’ and ‘stand’.   CQ Strategic Marketing look forward to tracking Alfie’s progress and hope that by sponsoring him, he will be able to make another amazing difference to someone’s life.

 

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