CQ Strategic Marketing, Managing Director, Jackie Cook has become a Fellow of the Women’s Engineering Society.
Jackie has joined the newly formed Equality, Diversity and Inclusion Special Interest Group.
Jackie who is studying for a Diversity and Inclusion Certificate from AIHR has teamed up with Spotlight Studios to set up Equality in STEM
Sheffield based businesses CQ Strategic Marketing and AT Management Solutions are teaming up to launch a new combined sales and marketing service for SME’s and have already won their first contract for an international manufacturer.
Jackie Cook from CQ Strategic Marketing has worked in marketing for 20 years, with 15 years in the manufacturing sector. Angela Taylor from AT Management Solutions has worked in sales and manufacturing for 25 years. They recognised a need to combine their experience to help SME businesses that may not have their own in-house sales or marketing resource. CQ Strategic Marketing work with a number of associates to provide clients with a complete marketing service including marketing strategy, planning and ongoing management with an experienced team of professionals in graphic design, web design, hosting and maintenance, digital integration of IT, SEO & PPC, social media management, digital animation, video production and PR. The addition of a sales professional will provide a more comprehensive service for the full business development pipeline. AT Management Solutions provide sales strategy, management, training, risk and forecasting analysis and business development.
Jackie said “I have worked with many companies where we put in the marketing strategy and activity which generates sales leads for the business but there is a gap then in terms of following up that lead, the development of a long-term potential customer relationship, managing getting on framework agreements or getting on preferred supplier lists. I see this association with Angela as meaning we can help our clients maximise the return they get on their investment in their marketing.”
Angela said “My experience shows that an excellent personal understanding of each client needs is critical for long term mutually beneficial business. This understanding supports the generation of new business and winning more opportunities, developing relationships, and developing key accounts. There is a symbiotic relationship between sales and marketing – a dual aspect approach, enhances growth potential and presence versus your competitors. Being at the forefront of your clients’ or target clients’ mind through a multi-channel promotion represents best practice. I see this collaboration as providing a complete customer centric approach.”
To launch this new service Jackie and Angela will be presenting a FREE webinar ‘Connect to Thrive – Courting the Customer’ for Barnsley & Rotherham Chamber of Commerce on Thursday 5th November at 10am till 11am. To book your place, please visit the Barnsley & Rotherham Chamber website:
Are you looking for guidance from an industry leader? Do you lack particular knowledge gaps in your business strategy? Our “Member Mentoring Programme” aims to promote the industry leaders from within the Barnsley & Rotherham Chamber network to help mentor business individuals in their expert field.
We understand the pressures the recent pandemic has put on many businesses within our region, in response the Member Mentoring Programme aims to introduce key industry leaders with businesses throughout our region to help guide you though the revival phase of your recovery.
Mentors will help your business by establishing areas which can be improved and help advise you on the processes you can implement. Each Mentor has specialty skills which you can find by browsing through the categories below. They will offer you impartial advice and guidance based on the problems which your business is facing.
A Mentee can request a maximum of 2 hours of mentoring per session from any of the Mentors listed below, the Mentor can accept or reject any mentoring request depending on their own commitments to fulfill the mentoring request.
All Mentoring provided is free for the Mentee, this is a fantastic opportunity to gain guidance from an industry leader from the Barnsley & Rotherham Chamber network.
Do you provide face-to-face training, seminars or networking events?
Are you wondering how you are going to keep an income stream with the country on self isolation or home working for the next few months?
Our team of marketing, design, branding, web, digital, animation, IT and video experts can help you.
We have experience of teaching and delivering training so can help you break things down into engaging sessions.
We can help move your face-to-face training, seminars and networking online!
Jackie Cook, Managing Director, CQ Strategic Marketing said “We are in unprecedented times and we want to help other businesses stay in business. Please don’t be put off by perceived costs, just give us a call and have a chat and we can see how we can help.”
Call us on 0114 399 1600 to discuss your requirements, and let’s work together to support your business!
As a marketer we are continually looking at our (and those of our clients) target market to adapt the products and services we offer. At a time when the world we operate in is constantly changing communication will be key to keeping employees, customers, potential customers and stakeholders informed.
With many business owners looking at how to keep their business running with potentially staff out of the business, travel restrictions, tradeshows and many networking events being postponed businesses will need to increasingly look at digital marketing as a means of keeping communication channels open.
Some of the things that businesses are having to consider at the moment, include:
We are already talking to our clients about plans to keep communicating with their internal teams and their external markets including key messages, social media activity, email campaigns, moving their IT to the cloud with remote access, diverting telephone lines, developing online shops or service provision.
If you need to discuss your marketing strategy, planning, communications and digital solutions give us a call, we would be happy to help.
CQ Strategic Marketing, Managing Director, Jackie Cook will be attending the Make UK National Manufacturing Conference on Tuesday 25th February 2020 at QEII Exhibition Centre in Westminster, London.
The sold-out event is expecting around 800 senior leaders and 20 exhibitors from the manufacturing sector across the UK. The day’s programme has 5 hours of networking opportunities including sponsored seminars, regional connect areas, an extended lunch break and exhibition. Speakers at the event include Rt Hon Lord Sebastian Coe CH KBE, Broadcaster Andrew Neil and representatives from Ministry of Defence, Department for International Trade, NDI, UK Steel, Tata Steel, Airbus, ABB, BAE Systems and Siemens.
Jackie will be attending panel discussions on ‘Tackling the Skills Pipeline’ and ‘Small Steps for Big Results’ these will focus on some of the important issues in the manufacturing sector including, the skills shortage facing the industry and the changing digital technology.
Jackie said “As a business we specialise in working with SME manufacturing businesses and believe it is important to stay in touch with the issues they are facing, the Make UK conference gives us this opportunity as well as chance to meet up with a number of our clients and business contacts.”
For more details about the conference please click here.